The days of burning operating system ISO images to a disc are long gone. Today most PCs can boot from USB so it's just easier to update and more convenient to install Windows from a USB flash drive. Another good reason to install this way is the installation speed, which is significantly faster than setup running from an optical drive. Many modern devices do not come with an optical drive. Here is a method you can use to create a bootable USB stick with Windows 10 using PowerShell and a regular Windows 10 ISO image.
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