Microsoft has announced the a new service, Microsoft Start, which aims to bring news and content from trusted publishers together in one place. It is based on what was used for MSN and Microsoft News, but has improved machine learning algorithms and a dedicated team of moderators that will handle content curation.
As with MSN, Microsoft Start will display the latest news and articles on trending topics on the homepage, but users have the ability to specify what content is displayed on their devices.
Microsoft Corporate Vice President Leith Ben-Zur describes the service as follows:
Microsoft Start builds on Microsoft’s legacy with online and mobile consumer services like MSN and Microsoft News. MSN has been bringing customers news and online content for over 25 years and will remain available. We will continue to build on our commitment to news and our publisher ecosystem, adding value for both partners and customers alike. Microsoft Start brings new technology to content experiences, including Microsoft’s latest advancements in AI and machine learning, coupled with human moderation, to help people stay up to date with information that is personalized for their interests.
If you would like to try this new service, open the MicrosoftStart.com website in your favorite browser.
It is worth mentioning that Microsoft News for Android and iOS will soon be renamed to Microsoft Start. So the mobile apps will rebranded and changed to use the new service.
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