Starting on August 5, 2020, Google Chrome include an updated content blocking feature to block intrusive ads. In order to determine which ads are the most intrusive to web experience, Google relies on Better Ads Standards.
Google Chrome incorporates a built-in ad-blocker. It is able to detect links disguised as play buttons and site controls, along with other sites which do not follow the Better Ads Standards. Such sites abuse the user experience by tricking the user into opening popups. Here is how to configure the ad blocker.