Google Chrome incorporates a built-in ad-blocker. It is able to detect links disguised as play buttons and site controls, along with other sites which do not follow the Better Ads Standards. Such sites abuse the user experience by tricking the user into opening popups. Here is how to configure the ad blocker.
The built-in ad-blocker of Google Chrome is a first-party competitor to popular solutions like uBlock Origin, Ghostery and AdBlockPlus. The good thing is that the user doesn't need to install extensions to get it working. It is already integrated into the browser and works out-of-the-box. Since Opera has an ad blocker as well and Firefox added tracking protection, it was time for Chrome to add some sort of blocking functionality as well.
Sometimes, you need to see how a web site looks with ads. For example, you need to ensure that the ad blocker doesn't block some important elements, doesn't hide some controls and doesn't cause site loading errors. Unfortunately, all ad blockers suffer from these issues from time to time. In such a case, you might want to disable the Chrome ad blocker tool.
Disable or Enable Google Chrome Ad Blocker
Disabling the ad blocker is pretty easy when you know what to do exactly. The option is hidden under the site badge next to the address bar. By clicking it, you can quickly reach the required option.
To disable the ad blocker in Google Chrome, do the following.
- Open Google Chrome.
- Click on the menu button and select Settings.
- In Settings, scroll down to the link Advanced.
- Click on Content settings under Privacy and Security.
- Go to the section Ads.
- Turn on the switch Blocked on sites that tend to show intrusive ads. It will change its name to Allowed, meaning the ad blocker feature is now disabled for all web sites.
You are done.
Also, ads can be disabled or enabled for sites individually.
Disable Google Chrome Ad Blocker for sites individually
- Navigate to a web site for which you would like to disable the ad blocker.
- Click on the site badge next to the address bar. It appears as a square area with a green padlock icon (HTTPS) or an info icon (for plain HTTP sites).
- Click on the Site Settings link at the bottom of the pane.
- Scroll down to the section Ads.
- In the drop-down list, click Allow.
You are done. Ads will be enabled for the current web site, meaning the ad blocker feature is now disabled for it.
In the same way, you can re-enable the ad blocker for any web site. Just select the option Block (Default) to turn on the ad blocker.