Starting on August 5, 2020, Google Chrome include an updated content blocking feature to block intrusive ads. In order to determine which ads are the most intrusive to web experience, Google relies on Better Ads Standards.
Better Ads Standards are developed by the Coalition for Better Ads group. It has been created by major international trade associations and online media companies.
Intrusive Video Ads
Google Chrome's Ad Blocking Feature
If you remember, Google Chrome includes a built-in ad blocker. It will soon be updated to block ad experiences mentioned above. This change will go live on August 5, 2020.
"If you operate a website that shows ads, you should consider reviewing your site status in the Ad Experience Report", Google says. Otherwise, your web site may receive sanctions from the search giant.
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