Telegram now collects IPs of users with no premium subscription for ad targeting

Telegram messenger has updated its advertising platform and now collects the IP addresses of non-premium users for targeted advertising purposes. This allows advertisers to display ads in specific countries and cities.

However, Telegram ensures that no other geolocation data is collected or utilized. The collection of IP addresses helps to avoid displaying ads in certain countries or territories.

In a press release, Telegram explained that this would avoid showing ads in certain countries or territories — for example, if advertisers want to run a Russian-language ad but require it not to be displayed in Russia.

Additionally, advertisers can provide an anonymous list of encrypted identifiers based on phone numbers. The list will allow targeting specific audiences without using the actual numbers. These changes only apply to non-Premium users. Telegram states that they do not collect this data from premium users.

The updated privacy details are here.

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Author: Sergey Tkachenko

Sergey Tkachenko is a software developer who started Winaero back in 2011. On this blog, Sergey is writing about everything connected to Microsoft, Windows and popular software. Follow him on Telegram, Twitter, and YouTube.

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