Microsoft Store on Windows 11 will be AI-powered

Microsoft plans to integrate AI into the Microsoft Store to improve the user experience and make it easier to find apps that use AI. This will include the addition of an "AI Hub" section, which will bring together all AI applications from third-party developers.

In addition, the Microsoft Store will use AI to collect information about apps based on user reviews, making it easier for users to judge the quality of a product without having to read multiple reviews.

Artificial intelligence will generate keywords so that developers can better target their applications through improved descriptions and SEO optimization. AI will also recommend applications to users, taking into account data on which programs you have previously downloaded.

AI features in Microsoft Store

AI hub

The Microsoft Store for Windows will feature a dedicated section showcasing the best in artificial intelligence from both Microsoft and third parties. This section will provide users with an easy way to find, explore and appreciate the benefits of AI in everyday use, including latest AI-powered apps, tools and services.

Microsoft Store AI-Generated keywords

Developers will soon be able to increase user reach with AI-generated keyword suggestions to improve SEO accuracy for product detail pages. There will also be the ability to select multiple categories per app, which will further improve discoverability.

Microsoft Store Ads

From June, Microsoft Store Ads will support more than 150 regions through integration with Microsoft Advertising. In addition, Microsoft Store Ads will appear in Bing search results.

Developers can now display rich advertising in the spotlight section of the Microsoft Store. This section provides a large and high-traffic surface for advertisers and supports video ad formats, giving them the opportunity to showcase their products and services to a wider audience.

AI-Generated review summary

The Microsoft Store for Windows will allow users to view app reviews faster. Artificial intelligence will analyze the reviews and combine the information from them into a simple description.

A new backup and restore capability

When you switch to a new Windows 11 device, app icons will automatically be pinned to their original location in the Start menu or taskbar. This new feature is in preview and available to Windows Insiders today.

Check out the official announcement here.

👉 More Build 2023 announcements and news 👈

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Author: Sergey Tkachenko

Sergey Tkachenko is a software developer who started Winaero back in 2011. On this blog, Sergey is writing about everything connected to Microsoft, Windows and popular software. Follow him on Telegram, Twitter, and YouTube.

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