Enable Heavy Ad Intervention In Google Chrome

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How to Enable Heavy Ad Intervention In Google Chrome

Starting in version 80, Google Chrome includes a new feature, known as 'Heavy Ad Intervention'. When enabled, it blocks ads that heavily abuse PC resources, e.g. CPU, GPU, and/or abnormally utilize the bandwidth. Sounds not bad, right? Let's see how to enable it.

According to Google devs, a small fraction of ads on the web use an egregious amount of system resources. These poorly performant ads (whether intentional or not) harm the user’s browsing experience by making pages slow, draining device battery, and consuming the bandwidth (for those without unlimited plans).

When Heavy Ad Intervention is enabled, Chrome will unload ad iframes that use an egregious amount of CPU or network bandwidth. An ad will be subject to unload if it has not received a user gesture and:

  • Used the main thread for more than 60 seconds total
  • Used the main thread for more than 15 seconds in any 30 second window (50% utilization over 30 seconds)
  • Used more than 4 megabytes of network bandwidth to load resources

The feature is now available behind a flag for Windows, Mac, Linux, Chrome OS, and Android in Chrome 80.

To Enable Heavy Ad Intervention In Google Chrome,

  1. Open the Google Chrome browser.
  2. Type the following text in the address bar: chrome://flags/#enable-heavy-ad-intervention.
  3. Select Enabled from the drop down list next to the Heavy Ad Intervention option.
  4. Restart the browser.

You are done. The feature is now enabled.

If it gives you any issue with the browsing, it is easy to revert the changes you made. Just reset the flag by setting it to defaults.

Heavy Ad Intervention is still an experimental feature, so it might be removed from Google Chrome, or its behavior might be changed in upcoming browser versions.

Another interesting change in Chrome 80 is the Quieter Notification Permission Prompts feature, and Tab Groups.

You might be interested in reading what else is new in Google Chrome 80. Check out the following post:

Google Chrome 80 Is Out, Here Are The Changes

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Author: Sergey Tkachenko

Sergey Tkachenko is a software developer who started Winaero back in 2011. On this blog, Sergey is writing about everything connected to Microsoft, Windows and popular software. Follow him on Telegram, Twitter, and YouTube.

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