YouTube is making another attempt to combat ad blockers. This time, it has some success. If you're using popular add-ons like uBlock Origin or AdBlock, you might have already noticed videos refusing to play. The platform seems to have patched the popular workarounds, stopping ad blocker users from watching the content.
Category: Youtube
YouTube Premium Lite to Feature More Ads Starting June 30, 2025
Google has announced an increase in the volume of ads for YouTube Premium Lite subscribers. The ads will now appear even in YouTube Shorts, and not only in Music as it was set prior the change. Subscribers of Premium Lite have received an official letter claiming that the new wave of ads will take effect on June 30, 2025.
YouTube-Tools Uses AI to ‘Identify’ YouTube Users Based on Their Comments
A new service called YouTube-Tools has drawn significant attention - and criticism - for its ability to analyze users’ comments on YouTube and extract sensitive personal information. For a subscription fee of approximately $20 per month, the tool generates detailed reports on individuals, including their likely geographic location, spoken languages, and even political leanings. All it takes is an email address and a bank card to register for the service.
YouTube ads will become less intrusive
YouTube is changing how ads are placed in videos, aiming to make the viewing experience less disruptive for users. The adjustments won't reduce revenue for content creators, according to the team.
Google starts showing hours of unskippable ads to Ad Blocker users
The YouTube platform has starting punishing ad-blocker users with hours-long commercials that cannot be skipped. Google admitted that it was the company’s doing. Here's their explanation.
YouTube Music introduces Personal Radio, a public playlist with your tracks
YouTube music is gradually rolling personal radio, a new feature to stream and share your preferences. The service adds it to your profile and builds its with tracks from your listening history. Once it appears for you, you can share it with your friends or add to the library.
YouTube is cancelling Premium obtained for a lower price via VPN
YouTube users have seen their Premium subscriptions cancelled, as the platform is combating the practice of purchasing a subscription through a VPN at a lower price than the one in the user’s region. YouTube offers different Premium plans for specific markets, and in some cases the subscription price may vary by several times.
YouTube fast forwards videos to the end for ad block users
YouTube videos now scroll to the end if the user has an ad blocker enabled.
This new feature is frustrating for users who rely on ad blockers to enhance their viewing experience by eliminating intrusive ads. While YouTube does rely on ad revenue to support its platform, many users prefer to have control over their viewing experience and choose to use ad blockers.
Google will do more to combat ad blockers on YouTube
Google has announced stricter controls on third-party apps that violate YouTube's terms of service, particularly ad blockers. The company warns that using such tools may cause buffering issues and display a "Content is not available in this app" error.