Google Chrome will block all ads on web sites with ‘abusive’ ads

Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences. Sites with known abusive behavior will have all ads blocked by the built-in ad-blocking mechanism.

Google Chrome Banner

As you may already know, Google Chrome incorporates a built-in ad-blocker. It is able to detect links disguised as play buttons and site controls, along with other sites which do not follow the Better Ads Standards. Such sites abuse the user experience by tricking the user into opening popups.

A new blog post reveals a major change to how the Chrome browser will deal with ads. The post points that Google Chrome will block all ads on any web site that matches Google's 'abusive ads' criteria, which includes:

Malware or unwanted software.
Unexpected click areas.
Auto redirects.
Fake messages.
Mouse pointer elements.
Phishing.
Misleading site behavior.

The announcement states the following.

Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences. Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed. Site owners will have a 30 day window to fix experiences flagged by the Report before Chrome removes ads.

So, if you are a webmaster, check out the Abusive Experiences Report in your Google Search Console to see if your web sites are flagged with abusive experiences.

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Tip: If you are not happy with the changes made to the GUI of Google Chrome starting in version 69 and above, check out the following articles:

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3 thoughts on “Google Chrome will block all ads on web sites with ‘abusive’ ads

  1. Googley

    what the betting google doesnt block their own persistant advertising

    Reply
  2. Phil

    Chrome = Privacy and fast
    Firefox = Spying and slow

    Reply
  3. Drago

    Phil, while I agreed with you when you said that UWP was shit and that win32 was fast I don’t agree with you here. FF is faster and doesn’t collect personal data and Chrome is slower and does collect personal data.

    Chrome’s new UI and Flash permission behaviours are so crap. I wish I could stay on Chrome 70. Is there any reliable way to turn off automatic updates? For me, Chrome is held together by flags. Google had some great designers. What happened to them? I could write books on Flash but I cannot be bothered.

    Reply

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