YouTube has rolled out a new feature that allows users to hide pop-up recommendations displayed at the end of videos. Viewers can click the “Hide” button in the upper-right corner of the video player to remove the end screen for the current video. The end screen remains visible by default, and users can restore it at any time by selecting “Show.”
The update responds directly to user feedback requesting fewer distractions during playback. End screens sometimes obscure the final moments of a video. So there was a demand of addition of this viewer-controlled option. Despite the change, creators retain full ability to add end screens to their content.
However, internal testing revealed that enabling users to hide end screens reduced related video views by less than 1.5%.
Besides, YouTube also eliminated the “Subscribe” button that previously appeared when users hovered over a channel’s watermark. The company stated that a dedicated subscribe button already exists below the video player, making the hover-based option unnecessary.
Internal testing show that fewer than 0.05% of all channel subscriptions originated from the watermark hover button, supporting its removal.
In other news, YouTube announced it will soon grant all creators access to its multilingual audio dubbing tool. The tool uses Google's Gemini technology to recreate the intonations and emotions of the video creator. The feature will become available in the coming weeks. The platform also continues testing multilingual video thumbnails with a select group of creators. They can customize video thumbnails to display text in other languages, targeting an international audience.
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