A new change arrived to Windows 10 with one of the recent updates. Many users spotted aggressive, annoying ad popups which appear right in the taskbar promoting Microsoft apps like Edge. The operating system detects that the user is not using Edge and offers him to switch to Microsoft's browser instead of the current one with a special taskbar thumbnail popup.
Users who prefer an alternative browser like Chrome or Firefox over Microsoft Edge are seeing taskbar ads like this:
The senior editor of PCWorld, Brad Chacos, was affected by this issue. He had set Chrome as the default browser and was not running Edge, but the operating system started to show him a popup which promotes Microsoft Rewards and Microsoft Edge.
This is not the first time when Microsoft has promoted Edge for Windows 10 users. Some time ago, toast notification ads were being shown in the Action Center promoting Edge as a more energy-efficient browser for mobile device users, over Google Chrome.
It is not clear how to disable such type of ads in Windows 10. Brad Chacos already mentioned that he disabled app suggestions in Settings. Some Twitter users suggested him to disable the Windows Customer Experience Program, but the required Group Policy setting for it is available only in Enterprise editions of Windows 10, while he is running Windows 10 Pro. Some others suggest turning off the setting "Show me tips about Windows" in System -> Notifications & actions.
There is no guarantee that you will get rid of all the aggressive ads in Windows 10 even if you make all the required tweaks. Windows 10 is well-known for resetting user preferences between build upgrades, so everything you turn off will get enabled again when the next build upgrade occurs.
Personally, I am not happy to see such moves from the company. Windows 10 has turned into a platform for showing ads about apps which the user has no interest in seeing. It only ruins the user experience.
What about you? Do you find these ads acceptable?
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