Microsoft has introduced the GPT-4o model to Bing Image Creator at no cost, enhancing the platform’s creative capabilities. This update gives users immediate access to two distinct AI image generation models: GPT-4o and DALL-E3. The addition of GPT-4o improves visual quality, prompt comprehension, and detail accuracy, particularly in text rendering and fine features. Users now generate more realistic and imaginative visuals with greater precision.
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The feature is available globally across all platforms, including bing.com/create, the Bing app, Copilot Search, and the Edge browser. A simple toggle allows users to switch between models based on their preferred style and output. While DALL-E3 continues to deliver fast, consistent results, GPT-4o offers advanced performance for complex or detailed requests.

The first 15 quick generations are free. After that, the user either waits or pays 10 Microsoft Rewards points for each image. If there is no rush, you can use the standard image generation speed an unlimited number of times without paying. The tool supports diverse use cases, from concept visualization to artistic exploration. Microsoft noted that users can now bring ideas to life with increased flexibility and control. The platform continues to serve as a powerful resource for creative expression.

GPT-4o excels at understanding prompts and can blend text into images. It can modify or create new images based on those uploaded by users. It also takes into account the context of previous chats, making the results more personalized.

To begin creating, visit bing.com/create
or use the search bar in Bing or Edge. The updated experience enables users to explore new possibilities in AI-driven image generation.
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