Google again delays blocking third-party cookies in Chrome

Google had initially announced that it would test third-party cookie blocking for 1% of Chrome browser users. However, the company has now decided to delay a wider implementation of this feature.

Cookies In A Web Browser

The plan to phase out third-party cookies on Chrome is now expected to be completed by 2025. Originally, Google had planned to phase out these cookies "over two years" to enhance user privacy, but the deadlines have been pushed back twice.

Google understands the challenges of addressing the various feedback from industry, regulators, and developers, and will continue to collaborate closely across the ecosystem on this issue.

Additionally, it is important for the CMA to have sufficient time to review all the evidence, including industry test results, before making a decision by the end of June.

Due to the significance of these factors, Google says they won't be able to complete the phase-out of third-party cookies in the second half of the fourth quarter.

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Author: Sergey Tkachenko

Sergey Tkachenko is a software developer who started Winaero back in 2011. On this blog, Sergey is writing about everything connected to Microsoft, Windows and popular software. Follow him on Telegram, Twitter, and YouTube.

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