Recently, some Windows 11 users started seeing a huge QR code in the center of their lock screen that redirected to the Copilot app download page for Android and iOS. Despite Microsoft's efforts to increase awareness of their AI service, Windows 11 users were not receptive to the company's decision to include advertising for apps on different platforms directly on the operating system. They found it intrusive and unwanted advertising.
In turn, Microsoft stated that the QR code was placed on the lock screen to reveal the Copilot service for more users. After the wave of criticism, Microsoft has stopped the QR code addition to the lock screen. The company emphasized that it values customer feedback and is constantly learning to identify user preferences and needs.
Note that Microsoft has long been using Windows 11 for intrusive advertising of its products. It is unlikely that this incident will force one to abandon this strategy, but perhaps the company can find a more delicate way of promotion.
Upon scanning the QR code featured in the lock screen, users were redirected to the Copilot website where they could download the latest apps for Android and iOS. The QR code was actually merged with the regular lock screen background image, so it's unlikely that this happened by accident.
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