Several media companies and journalism schools have been offered access to secure and reliable generative AI services by Microsoft. The company has done this move in response to concerns about the potential misuse of generative AI models. For example, to create misleading news stories, images, and videos that can manipulate public opinion.
Microsoft aims to collaborate with these partners to explore how AI can contribute to the development of effective business practices and sustainable newsrooms for future generations.
One prominent partnership is with Semafor, where a dedicated Semafor Signals section will be incorporated into their news portal. This section will provide daily updates with articles written by real journalists using AI models developed by Microsoft and OpenAI. Semafor editors will ensure the authenticity of sources, compile reports, and provide clear citations and links to the original information.
Additionally, Microsoft has partnered with the Craig Newmark Graduate School of Journalism at the City University of New York to offer a three-month program for journalists to learn and apply generative AI techniques to their work.
The Online News Association and the GroundTruth Project will also join this initiative, with Nota, a startup specializing in AI tools for journalism, introducing their latest solution named PROOF. PROOF will serve as a companion recommendation widget, offering real-time advice on effectively reaching audiences.
It is worth mentioning that Microsoft and OpenAI previously faced legal action from the New York Times for allegedly using the publication's articles without permission to train their AI models, which was seen as a copyright violation.
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