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Microsoft reveals its journey behind Windows 11’s redesigned Start Menu

Microsoft unveils redesigned Start Menu for Windows 11, and highlights development process. The updated Start menu is set to roll out soon to Windows Insiders. The redesign reflects months of research, testing, and refinement by the Windows Design team, aiming to deliver a more intuitive and personalized experience for users.

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Windows 11 Start Menu 2025 By Microsoft
Windows 11 Start Menu 2025. Image By Microsoft

The Path to a New Design

Research and Creativity Unleashed

At the outset, the design team embraced boundless creativity. Concepts were sketched using tools like Figma, marker boards, and even pen and paper. Dozens of mockups were created, ranging from practical layouts to bold, experimental ideas. This exploratory phase ensured no stone was left unturned in reimagining the Start menu.

Testing with Real Users

To identify the most effective solutions, the team engaged over 300 Windows 11 enthusiasts in extensive research. Additional co-creation sessions brought in dozens more users to collaborate directly with developers. Advanced techniques such as heat maps, eye-tracking, mouse scroll analysis, and emotional feedback helped the team understand how users interacted with different designs.

Key Improvements in the Updated Start Menu

Based on user feedback and data insights, several meaningful enhancements have been implemented.

Flexible App Display

The All Apps list now appears at the top of the Start menu, offering three customizable views:

  • Categories: Automatically sorts apps by type and usage frequency.
  • Grid: Displays apps in a clean, organized layout.
  • A-Z List: Maintains the familiar alphabetical order for easy navigation.

Smart Recommendations

The Start menu now provides personalized suggestions for files and apps, updated in real time. For those who prefer a cleaner interface, the Recommended section can be completely removed.

Customization Options

Users can still choose between More Pins, More Suggestions, or the Default layout to tailor the Start menu to their preferences.

Mobile Integration

A new "Phone Link" sidebar slides out from the right side of the Start menu, offering quick access to content from a connected smartphone. Whether it’s making calls, sending messages, or sharing files, this feature bridges the gap between mobile and desktop. Users who don’t need the panel can easily hide it with a single click.

Refinement Across Devices

Microsoft emphasizes that the updated Start menu has been rigorously tested on a wide variety of devices, ensuring a seamless experience for all users. From compact devices like the Surface Go to expansive 49-inch ultrawide monitors, the design adapts effortlessly to different screen sizes and resolutions.

A Glimpse into the Prototyping Phase

For design enthusiasts, Microsoft also showed off some of the early prototypes of the Start menu that were created during the research phase.

Start Menu Exploration1Start Menu Exploration2Start Menu Exploration3Start Menu Exploration4Start Menu Exploration5

These sketches demonstrate the considerable effort that went into exploringYou can check them out below. different ideas before implementing the final design.

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Author: Sergey Tkachenko

Sergey Tkachenko is a software developer who started Winaero back in 2011. On this blog, Sergey is writing about everything connected to Microsoft, Windows and popular software. Follow him on Telegram, Twitter, and YouTube.

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