The latest version of the Microsoft Edge is based on Chromium, sharing its underlying technologies with Google Chrome. This provides great compatibility with modern standards, popular extensions, and makes Edge as good as its parent project. However, it looks like Google aren't happy with this situation. The company is trying to convince users to go with their original software instead.
The first step the company has taken is a notification on the Chrome Add-ons Store. When you visit the Chrome Web Store with Microsoft Edge, you will see a yellow notification banner that says "Google recommends switching to Chrome to use extensions securely" at the top of the page. There are no details on what exactly is not secure in Microsoft Edge, so the reason for the notification is unknown, and is not officially explained by Google as of now.
Today, one more change has been done to Google's services. Its popular web sites like Docs, Search, and maybe more. An alert window describes Google Chrome as a fast, secure browser that can hide ads and protect against malware.
This appears to be a response to Microsoft's very aggressive marketing in the near past. You may remember that Microsoft was showing notifications to Windows 10 users about how Edge is superior with battery life against Chrome, also making it harder to switch the default browser, trying to convince the user to keep Edge as his default browser instead of Chrome. Also, Microsoft was showing notification ads for Edge right in the taskbar.
It looks like Google decided that it was time to return the favor, by showcasing how Chrome was better to Microsoft Edge users. There is nothing new in this constant ongoing battle between the two software giants.
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