New Share Pane Shows Ads in Windows 10 Creators Update

If you have been reading Winaero regularly, you may already know that Windows 10 Creators Update includes a new Share Pane. It has come to our attention that it might show 'ads' to promote some apps directly in the user's face.


Windows 10 is known for promoting some Store apps in the Start menu and also on the Lock screen. Windows 10 Creators Update takes these promotions to the next level. Now, recommended apps can be displayed in the Share pane. When you share a file from Explorer, an image from the Photos app or some other content from an installed app, the Share pane may look like this:

Share Pane Shows Ads

Image credits: Vitor Mikaelson

Take a look at the Box app item. The app is not installed, but Windows 10 promotes it as a possible sharing option.

So, don't be surprised if you see some unexpected apps in the Share pane that you don't even have installed after Windows 10 Creators Update arrives on your PC. The final version of Windows 10 Creators Update is expected in April 2017.

6 thoughts on “New Share Pane Shows Ads in Windows 10 Creators Update

  1. Jackie

    More like suggestions.

    Poorly-rated. Like or Dislike: Thumb up 6 Thumb down 14

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  2. MDJ

    When Windows 10 first came out people were sceptical about it being completely free, and they were right. We’ll see what the future brings us. Shall we expect seeing some kinds of subscription fee over time or Microsoft will be able to get their enough profit by small fees for various features inside Windows and ads?

    Like or Dislike: Thumb up 2 Thumb down 4

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    1. Sergey Tkachenko Post author

      I think it is possible.

      Like or Dislike: Thumb up 3 Thumb down 4

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    2. Jason

      But it’s NOT “completely free”. Even purchased versions of Windows 10 have exactly the same codebase as those which were obtained via the free upgrade period which stopped several months ago, and hence the purchased versions will also have the ads.

      In any case, this is a fairly benign issue and only shows itself if you intend to use Modern/Metro apps, which for the most part are rubbish and are better served by traditional Win32 software.

      Like or Dislike: Thumb up 1 Thumb down 2

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  3. Ronald Johnson

    I missed the download for fast ring, 14977 How to get the Iso?

    Like or Dislike: Thumb up 0 Thumb down 0

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